Associate Provost for Enrollment Management
Heath Einstein
As Associate Provost for Enrollment Management, Einstein serves as TCU’s Chief Enrollment Officer, providing leadership and oversight for the Division of Enrollment Management. Einstein builds upon a record of success and commitment to enrolling students who excel in the classroom and their communities. He leads undergraduate enrollment and retention strategies and provides guidance and oversight for the offices of registrar, financial aid, and enrollment systems and analytics.
Einstein joined TCU in 2012 as director of freshman admission, then associate dean, then dean of admission. He made impressive enrollment gains and garnered national recognition as a leader in the field of college admission. As Dean of Admission, application records were made, broken and continue to climb, surpassing 20,000 for the first time in TCU history. Undergraduate enrollment increased 29% while maintaining selectivity and student academic profile, and TCU has maintained its position as a highly selective institution that welcomes classes that academically outperform the last. As a champion of inclusive excellence, Einstein has made the TCU application more accessible. As a result, student body diversity has seen record improvement and the number of Pell-eligible students has doubled.
He has served on several committees across campus, including first-year experience, undergraduate admissions and retention, strengthening the workforce and more. He is chair of the board of Admission Community Cultivating Equity and Peace Today and a member of The College Board, the National Association for College Admission Counseling and the Texas Association for College Admissions Counseling. He holds a master of public policy degree from Georgetown University and bachelor of arts in political science from The George Washington University. His term as vice provost will begin May 1, 2024
Reporting Units
Undergraduate Admission
The Office of Undergraduate Admission is responsible for identifying, recruiting and enrolling a class of approximately 2,400 first-year and 500 transfer students each year. To meet this target, Dean Einstein and his staff process more than 20,000 applications for admission, travel to numerous states and foreign countries, host students and their families on campus for events, and send thousands of individual communications.
Enrollment Systems and Analytics
Led by Assistant Provost Kevin McDonald, this unit is responsible for the overall technical and analytical support of enrollment services. The enrollment division receives and generates an enormous amount of data. It also relies on multiple CRMs and software systems that are essential to analyzing, managing, and utilizing that data. Kevin and his team provide the technical and analytical skills needed to create enrollment models, develop financial aid strategies, provide revenue forecasts, and build communication plans that affect every area of the division.
Scholarship and Student Financial Aid
Led by Executive Director Victoria Chen, TCU’s financial aid office manages and oversees the awarding and distribution of over $480 million in financial assistance to approximately 12,000 TCU students each year. The office is essential to a successful enrollment management strategy. Once enrolled, the financial aid staff continues to work with and support students and their families from the first day of class to graduation. The financial aid office ensures TCU’s compliance with a myriad of Federal, State, donor-designated and institutional rules, regulations and audits.
Student Records
Dr. Nichole Mancone Fisher oversees the management and leadership of the Office of the Registrar. Once a prospective student submits an enrollment deposit, the Registrar immediately assumes responsibility for the safe and accurate maintenance of the student’s official academic records. The Registrar partners with deans, associate deans, and faculty to establish course schedules and room assignments that meet academic requirements and facilitate a path to degree completion for all students. The office provides certification and oversees compliance for a variety of areas, including NCAA academic eligibility regulations and the administration of veterans’ educational benefits.